Here we go again. It's time for even more "rebranding". Earlier this year, the NRA decided to make a big splash with its own online TV channel. After all, that's where all 'dem 'dar "YUNG-GUNZZZ(!!!)" iz.
Ever since then, the NRA has been doing everything possible to "rebrand" both itself and the nature of gun violence. It's claimed "your dead kids don't trump our rights". It's tried to sweep away "unfortunate accidents" while redefining the English language. It's mocked the civil rights movement. Oh, and it's even demanded more guns at school while going Godwin.
We can't help but notice the NRA's rather interesting "rebranding" strategy unfolding just as Everytown and other gun safety advocates are taking their message to the streets... And to the phones. Last night, we stopped by a local Everytown for Gun Safety volunteer phone bank in Henderson. They were busy recruiting more volunteers to get out the vote this fall for pro-gun safety candidates. And no, they didn't need an online TV channel or a redefinition of various words to make their goals for the evening.
They just needed their cell phones, outlets, and snacks. That's all.
Perhaps that's because so many Nevadans support expanding background checks for gun purchases, keeping dangerous weapons out of the hands of domestic violence perpetrators, protecting children from unnecessary harm, and other basic gun safety reforms. It's so much easier to state where one stands on securing our communities than to continually "rebrand" the source of so many senseless deaths.
We're not quite sure what the NRA thinks it's accomplishing with killer cop competitions, old fashioned duels, vitriolic personal attacks, and all around douchebaggery. But hey, if it ain't broke... Wait. The NRA may be far from broke, but it's increasingly sounding like a broken record.
And perhaps this is why gun safety advocates (locally and nationally) are increasingly gaining traction.