Friday, February 25, 2011

What Are We Really Seeing on TV?

What do you think when you see this?

And this?

(Yay! Brown's campaign now has it on YouTube!)

And what do you think when you see this?

And this?

So what did you get out of those? That Larry Brown and Chris Giunchigliani are serious about getting Las Vegas out of the economic doldrums and into a brighter future? That Brown and/or Chris G care about regular Las Vegans? That they're "just like us"?

Now take a look at this.

What do you see here? "V for Victory"? "V for Vendetta"? Apparently, Victor Chaltiel for Las Vegas. So I guess that's what Sheldon Adelson's billions buy you these days?

Now take a look at this.

What did you get out of this? That we love Oscar? That Oscar has to "say goodbye"? Who's "good enough" to follow up his great act? It seems like Carolyn Goodman is taking a different approach in her ads, engaging with some playful nostalgia instead of the typical promises to do this or that.

Sadly, many voters' first impressions of the candidates will likely come from these TV ads. Do they convey the messages these candidates want to send? Or might voters eventually hear a different tune from what everyone else is saying away from commercial time?

I can definitely see different strategies at play with these various ads. Larry Brown and Chris G want to be taken seriously as practical problem solvers, and that's why they play up the general policy outlines and mix them up with "feel good" promises. Victor Chaltiel is trying to play the "businessman outsider" card a la Arnold Schwarzenegger v.2003, and it seems he's just trying to take advantage of whatever "tea party" fervor Sharron Angle left over with a vague "elect him, not a 'politician'" message.

And Carolyn Goodman? Well, what else can I say about that ad? It's original! ;-)

1 comment:

  1. #oscarswife seems to believe that her best asset is someone else's record. That's what I got from her video.